About
I am a highly awarded, passionate Creative Director with multi disciplinary experience and a proven track record for driving success for brands and businesses in leadership roles across both advertising agencies and in-house creative studios.
As in-house International Creative Director for tech and fitness company Peloton, I’m responsible for leading and creating campaigns that build brand love for one of the fastest growing companies on the planet.
This includes developing a complete brand re-fresh for the UK and Australian market; and building a full content strategy that has helped Peloton to become the biggest name in interconnected fitness.
Previous to that I was CD at digital and social agency Tommy, where I helped set up Tommy Sport - delivering campaigns to sell Tottenham’s billion pound stadium to partners across the world, creating social content for Tottenham and Southampton, and re-launching the One Football platform. I also helped Greenpeace go viral in lockdown, made Solace Women’s Aid Trend during the World Cup, and launched the new Lotus to an audience of multi-millionaires by telling them they couldn’t have it.
As a creative I have been recognised at every major industry awards including CANNES LIONS, CREATIVE CIRCLE, D&AD, EPICAs, CAMPAIGN BIG and the LOVIE Awards.
My approach is to be open with ideas and work closely and collaboratively with stakeholders and creators alike. I believe in dedicating time to finding and training talent, but then giving them the space to evolve and the confidence to find their own voice.
Work history:
International Creative Director at tech and wellness company Peloton (current)
Executive Creative Director at Tommy & Tommy sport across London, Singapore and L.A (2019 - 2020)
Executive Creative Director – STACK (2015 – 2019)
Executive Creative Director – CMW (2012 – 2014)
Creative Director – Wunderman London (2006 – 2010)