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      <image:title>Solace - Xmas Appeal - Solace - Nothing - Cinema Ad</image:title>
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      <image:title>Solace - Xmas Appeal - Solace - Nothing - Cinema Ad</image:title>
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      <image:title>Solace - Xmas Appeal - #WomenWith Nothing Press Ad</image:title>
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    <loc>http://iainhunter.space/work-avenue</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Work - The Home Fans - Instagram</image:title>
      <image:caption>The first North London Derby with no fans present. And what’s football without fan rivalry! So we created a Zoom of local home fans in Tottenham on Instagram and tagged #Arsenal before the match.</image:caption>
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      <image:title>Work - Join The Uproar</image:title>
      <image:caption>Greenpeace’s 2020 Christmas campaign was designed to create protests against the giant supermarkets that stock industrially farmed meat - the number one destroyer of rain forests and the animals that live there. But in a lockdown people can’t go out to protest. So instead we used an AR lens to give people a voice. Or to be specific, a ROAR!</image:caption>
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      <image:title>Work - Inside The Game</image:title>
      <image:caption>One Football acquired Dugout to create the world’s largest digital football media business. We were challenged to create a brand film for social channels to excite football fans with the thought that that nobody else can get you closer to the game: the players, the dressing rooms, the controversies, the cars, the life.</image:caption>
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      <image:title>Work - Bentley - Turning heads (on social)</image:title>
      <image:caption>Bentley is a car that stands out on the road. So they were understandably nervous that they’d lose this quality in social channels. We used Instagram Plane Breakers to disrupt the channel, YouTube pre-rolls to tell the world’s quickest love story, Carousels that take you on a trip, Stories where you can swap models and Instant Experiences that create instant envy. All to make sure sure that Bentley is as eye catching on social as it is on the road.</image:caption>
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      <image:title>Work - Monkey Shoulder - Escapades</image:title>
      <image:caption>Monkey Shoulder’s new Escapades campaign was aimed at people who’s lives were being overtaken by milestones - laborious DIY, relentless career progression and repetitive online dating. And were forgetting about having fun with mates and Monkey Shoulder. Inspired by Instagram’s enfant terrible - Pablo Rochat - we took the ultimate visual symbolism of cliche life - hackneyed stock shots - and Monkeyed them up Pablo style.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Hertz were seen as an out of touch, off-line brand. And too expensive compared to smaller, more agile competitors. But Hertz have some great benefits, nobody knows about because they’re hidden away in the small print. As writer and CD I created Reasons To Hertz - a social campaign that leveraged all Hertz’s benefits with a smart, snappy new tone of voice.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Our 'Reasons to Hertz' campaign highlights the little extras that separate Hertz from your standard hire car company. Hertz will literally trial or experiment with anything that might make car journeys more pleasurable - so to highlight this we took on the biggest enemy of family holidays - the long hours of on-the-road boredom.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>To celebrate Hertz’s 100th birthday and launch their new range of prestige cars, we became the first brand to take the hire car market completely on to social media. To book a car, all people needed to do was inspire us with what they’d do with a Maserati for 48 hours. Then we started dropping off Maseratis - all over Europe.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Wex cameras were struggling to compete with smartphone cameras. Why spend a load cash on equipment you don’t need? But to create a great photo you need to do more than point and shoot. To take great photos you have to master the light. And the only way to do that is with the right equipment and advice - all offered by Wex. We then used Wex’s own customers (competition winners and finalists) to show what you can achieve when you master the light.</image:caption>
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      <image:title>Work - Monster &amp; Southampton F.C. - branded content</image:title>
      <image:caption>It’s not always easy to get interesting content from footballers, outside of playing. So to tap into their real personalities and create real branded content for this Monster energy drink and Saints partnership, we created a super-fuelled version of the game Would You Rather? and let our players imaginations go to work.</image:caption>
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      <image:title>Work - Long Weekend</image:title>
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      <image:title>Work - Hertz Route Planner</image:title>
      <image:caption>We created a piece of tech that allows hire car customers to make the most of their write-off 'travel day' by finding something extraordinary on the way. Then a CRM campaign to inspire people to use it!</image:caption>
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      <image:title>Work - Conrad</image:title>
      <image:caption>Urban Exposure are different to most property investors - they stay with their clients throughout the lifetime of the project, helping them manage the ups and downs. To launch them we created a new positioning: Deals That Stand The Test of Time But to make a buzz in the sector, we knew we had to launch them differently. Working with award-winning industrial artist Conrad Armstrong we decided to turn their newly designed logo into a piece of modern art - made from concrete. Something that would live at the heart of the business, literally standing the test of time. We used Conrad’s story as a piece of content to show potential customers exactly what the Urban Exposure brand stands for.</image:caption>
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      <image:title>Work - PELOTON PRESENTS</image:title>
      <image:caption>Peloton Presents was a campaign to show how the brand has influenced our member’s lives across the UK and German markets. When Adam was diagnosed with bone cancer he created the Rave Shed to take back control of his life.</image:caption>
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    <lastmod>2020-02-05</lastmod>
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    <loc>http://iainhunter.space/awards</loc>
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    <lastmod>2023-08-04</lastmod>
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    <loc>http://iainhunter.space/new-page</loc>
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    <lastmod>2023-01-28</lastmod>
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    <loc>http://iainhunter.space/about-avenue</loc>
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    <lastmod>2021-05-04</lastmod>
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